When you sell a product on Amazon, you pay a referral fee for each item sold. This fee is a percentage of the total sales price, which includes the item price and any shipping or gift wrap charges. In 2026, these percentages remain a key factor in global selling success.

Referral Fee Percentages by Category

The referral fee percentage varies significantly depending on the product category and the specific marketplace (US, UK, EU, etc.). Here are some common examples for the US marketplace:

• Electronics: 8%
• Books: 15%
• Apparel & Accessories: 17%
• Health & Personal Care: 15% (8% for items $10 or less)
• Toys & Games: 15%

Minimum Referral Fees

In addition to the percentage, Amazon also enforces a minimum referral fee for most categories, typically $0.30 per item in the US. You will pay the greater of the applicable referral fee percentage or the minimum referral fee.

Factoring Referral Fees into Your Global Pricing

When setting your product prices across different countries, it's essential to account for the referral fee variations. A common mistake is pricing a product too low in a new marketplace, only to realize that the referral fee consumes a significant portion of the profit margin. Use our Global Amazon FBA Fee Calculator to accurately estimate your referral fees and ensure your pricing strategy is profitable worldwide.